Facebook is a way to draw people into our content. By satisfying Facebook’s complex algorithm, we can maximize the number of people who see our content when it pops up in their newsfeed. We want to position the Morgridge Center as thought leaders in the community and be the most riveting communication channel for students to go to about volunteer opportunities. Morgridge Center currently has two Facebook pages: The Morgridge Center for Public Service and Badger Volunteers.
What Works Well
Student and staff profiles with high-quality photos (tag the photos), News stories (internal or external), Photo Albums, Videos, Posting one to two times a day is perfect.
Tagging people in photos is okay to an extent. If they are staffed under the Morgridge Center, I consider it perfectly fine to tag them. If we are sharing outside news stories/articles and want to tag individuals, we should ask for their permission first. If we are tagging organizations, units or departments, it is perfectly fine to tag them.
On Facebook, our followers are diverse. They range from UW-Madison students and alumni, community partners, and others.
Incorporate pictures into just about every post. Create content that will get followers to engage. Our strength on Facebook is maximizing the algorithm to pull people into our page that normally wouldn’t otherwise see us. It’s also an opportunity to spread news and be a thought leader.
Examples of Common Posts
Posting our news articles
Student/staff profiles (with high-quality picture)
Posting staff blog pieces
Photos with text
Posting relevant outside news articles
Posting relevant outside thought pieces