Instagram isn’t necessarily a platform that will drive people to content, programs, events or opportunities. But we want to use it to promote what we do so people gain a general understanding of our work. Later on then, they may be inclined to take action. Instagram is a hugely popular platform, and we want to make sure we show up in people’s streams on a regular basis.
What Works Well
Quality photos. We should try our best to never have pixelated photos come from our end. Experiment with longer or shorter captions, but they should never be more than 3-4 sentences in the most extreme situations. Refer to this site if you need Instagram line breakers.
Using hashtags are rare, but when needed, use #uwmadison, #badgervolunteers, etc and don’t be afraid to tag other accounts as well.
Our main followers on Instagram are UW-Madison students, alumni, and a few units and departments on campus. If we do end up scrolling through the Instagram newsfeed, we need to be wary of two things: liking other users who may be posting irrelevant or inappropriate content and posting on the wrong account.
Instagram is a “thoughtful” platform. It’s a platform where people take great care to post the best possible content. It’s also a platform where we can enjoy being creative and have fun in our content creation. If utilized well, it has the power to garner attention and laughter.
Every post should have a connection to the Morgridge Center or be related to public service.
Photos should be authentic, beautiful and tell a story. Bring people behind the scenes. Building community by liking and commenting on other posts. Take advantage of submitted photos.
Examples of Common Posts
Photos from our archived collection
Photos from “around the office”
Photos of students/staff
User-generated photos (always photo credit)
General campus photos
General community photos